Privacy Policy
Last updated: September 2026
Fractional Thinking respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use and protect personal data when you visit fractionalthinking.com, contact us or engage with our services.
1. Who we are
Fractional Thinking is an independent consultancy and innovation studio based in Dublin, Ireland. For the purposes of applicable data protection law, Fractional Thinking is the data controller for personal information collected through this website and through direct enquiries.
For privacy-related enquiries, please contact: stu@fractionalthinking.com
2. Information we collect
We may collect personal information that you provide directly to us, including:
your name;
email address;
company or organisation;
information you provide about a business challenge, opportunity or enquiry;
correspondence you have with us; and
information you provide if you contact us about collaborating with Fractional Thinking.
When website analytics or similar technologies are enabled with the appropriate consent, we may also collect information about how visitors use the website, such as pages viewed, website interactions, approximate location, device and browser information, and referral source.
3. How we use your information
We may use your personal information to:
respond to enquiries and communicate with you;
understand your requirements and discuss potential services or projects;
provide and manage services where you become a client;
respond to collaboration enquiries;
operate, understand and improve our website and services;
measure the effectiveness of our marketing where appropriate; and
comply with legal, regulatory, accounting or administrative requirements.
We will not add you to a marketing mailing list simply because you submit an enquiry through the website.
4. Our legal basis for processing
Depending on the circumstances, we process personal data where it is necessary:
to respond to your request or take steps towards entering into a contract with you;
to perform a contract with you;
for our legitimate interests in operating and developing Fractional Thinking, where those interests are not overridden by your rights and interests;
to comply with a legal obligation; or
where you have given consent, including where consent is required for certain cookies, analytics or marketing technologies.
Where processing is based on consent, you may withdraw that consent at any time.
5. Website analytics, cookies and tracking technologies
Fractional Thinking may use analytics, cookies and other website technologies to understand how visitors use the website and to measure website and marketing performance. Where consent is legally required, non-essential analytics, advertising or tracking technologies will not be activated until you have provided the relevant consent. Where applicable, you will be able to accept, reject or manage non-essential cookies and tracking technologies through the website's consent controls. Information about the technologies used by this website and their purposes may be provided through our cookie information and consent controls
6. Sharing your information
We do not sell your personal information. We may use trusted service providers to operate our website and business, including providers of website hosting, email, scheduling, analytics and other business technology services. These providers may process personal information on our behalf where necessary to provide their services. Where personal information is transferred outside the European Economic Area, appropriate safeguards will be used where required by applicable data protection law.
7. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including responding to enquiries, maintaining appropriate business records and meeting legal, accounting or regulatory requirements.
The appropriate retention period will depend on the nature of the information and our relationship with you.
8. Your data protection rights
Under applicable data protection law, you may have rights including the right to:
access personal data we hold about you;
request correction of inaccurate or incomplete information;
request deletion of your personal data in certain circumstances;
request restriction of processing;
object to certain processing;
receive certain personal data in a portable format; and
withdraw consent where processing is based on consent.
To exercise your rights, please contact stu@fractionalthinking.com.
You also have the right to raise a concern with the Irish Data Protection Commission.
9. Third-party websites and services
Our website may contain links to third-party websites and services, such as LinkedIn or an external scheduling service.
When you follow a link to another website or service, its own privacy policy and terms will apply. Fractional Thinking is not responsible for the privacy practices of third-party websites or services.
10. Security
We take reasonable organisational and technical measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse. However, no internet-based system can be guaranteed to be completely secure.
11. Changes to this Privacy Policy
We may update this Privacy Policy when our website, services or use of personal information changes.
The latest version will be published on this page together with the date it was last updated.
12. Contact
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have a question about how Fractional Thinking handles your personal information, please contact:
Fractional Thinking
Dublin, Ireland
stu@fractionalthinking.com