Fractional Thinking works within your business to solve commercial, customer and organisational challenges, turning focused thinking into practical action, growth and improvement.
Different problems need different thinking.
Business problems rarely fit neatly into one discipline.
Fractional Thinking combines commercial expertise, customer insight, creativity, technology and different perspectives to understand the problem, identify opportunities and turn thinking into practical action.
We focus on the challenge first — then shape the approach around it.
What can we help you solve?
Choose the area closest to what you’re trying to achieve.
Not sure where your challenge fits?
That’s okay. Start with the problem, not the service.
Tell us what’s happening →
Proven Outcomes
Experience that has delivered measurable change.
The experience behind Fractional Thinking has helped organisations grow audiences, increase customer value, navigate complex markets and develop smarter ways of working.
300%+
Growth in daily active users
Scaled daily active users by more than 300%, growing the user base from under 2,000 to an 8,000 peak within three months.
38%
Month-on-month customer spend growth
Delivered customer and marketing initiatives contributing to increased commercial performance.
22
European markets
Delivered complex digital programmes across multiple markets, languages and stakeholder groups.
AI-enabled
Smarter ways of working
Developed AI-enabled approaches to marketing analysis, attribution, content and operational workflows.
Strategy is only useful when it changes something.
Built on experience. Designed for what’s next.
Decades of change. Multiple markets. Constantly adapting.
Fractional Thinking draws on experience across startups, SMEs and global organisations — spanning products and services across B2B, B2C and D2C, and sectors including technology, SaaS, retail, FMCG, entertainment, professional services and the public sector.
That experience has evolved through digital, ecommerce, SaaS, AI, innovation and sustainability — because markets change, technology changes and customers change.
Good thinking adapts.
Stuart Wakeman
Founder, Fractional Thinking
1st Class Honours · International Business · Student of the Year
NFQ Level 9 · Creativity, Innovation & Leadership · UCD
Have a problem worth thinking about?
Let’s start with what’s happening.
You don’t need to know which service you need. Tell us a little about the challenge, opportunity or idea and we’ll start there.